Whither museums?
Tuesday, May 27th, 2008 | matthew macarthur
Though I have an academic background in history, I feel like a bit of an outlier in this crowd as my career has been spent in museums. At the National Museum of American History where I work, the role of my little group is to extend the museum experience online as well as develop a range of digital products both inside and outside the museum. One can find both marked similarities and differences between what museums do and the work of academic institutions, but I can see already that I will find much interesting food for thought by hearing about the work of you all – especially in the area of open-source, reusable toolsets as we are always seeking to do more with less. For my part I bring an interest in, and focus on, audiences and how to engage them in history.
Museums are unique, highly-valued places of learning—literally and figuratively, temples of knowledge. When it comes to the online space—where museums compete with innumerable other sources of information and users call all the shots on when, where, how, and for what purposes they interact with museums, their objects and content—it is no surprise that museums find themselves somewhat at a loss. Do they become just one more source of online information to be appropriated, used, and remixed (no doubt for nefarious purposes)? How (if at all) do museums distinguish themselves in the online space?
On the other hand, when one considers the proliferation of information online, perhaps museums do possess a few virtues which might be useful: as focal points of community and lifelong learning; as sifters and interpreters of subject matter; as preservers of cultural heritage. We are accomplished at doing these things in physical space—should we attempt to fill the same role online?
In a recent talk by the well-known historian Patricia Limerick to museum professionals, she pleaded with museums to “help” academics learn to speak to a broader audience and provide more opportunities to reach the public. It seems to me that more conversations should be happening about how to take all the great tools and content being created by academic institutions and perhaps leverage the exposure and expertise found at museums to widen the audience for your work—not to mention figuring out how to preserve it for the future. Is this something we can talk about at THATCamp?
May 27th, 2008 at 7:30 pm
Sorry if I misread this, I’m horrible at picking up on sarcasm on the web.
You said “Do they become just one more source of online information to be appropriated, used, and remixed (no doubt for nefarious purposes)?” I recently lamented about the lack of high quality museum images on my blog. I certainly don’t want them for nefarious purposes- I want them so I can blog about them, or save them as a desktop image so I can see it every time I turn on my computer.
That aside, I am very interested in how museums can become a more visible part of the online scene. I have never worked in a museum, though I have served as a docent and a student adviser to a local museum. I certainly wouldn’t mind working in a museum someday. 🙂 I think libraries are a lot like museums in that they provide a safe place to interact, one of the few non-commercial venues to do so. (Well, some museums are non commercial, anyway.) An online site might replicate that ability, allowing users to use museum pieces as conversation pieces throughout the blogosphere as well as on the museum’s own site.
May 28th, 2008 at 7:25 am
Yes, sorry, I was being tongue in cheek. I should have added a winky face! 😉
May 29th, 2008 at 8:49 am
I share your interest in bringing academics and professionals in museums and other organizations together to engage with broader audiences. Digital tools and the Internet seem to provide a virtual context or even a forum for this kind of dialogue and collaboration. I began my career in museums and archives: Old World Wisconsin, the Villa Louis, and the Wisconsin Historical Society Sound and Visual Archives (we called it “Icon” back when I worked there). Major museums are doing a great deal with new media but they are often, it seems, dependent on web design and production companies to define what can be done. I’m also interested in how smaller organizations can have a meaningful online presence, engage local and wider audiences, and participate in wider networks–related to learning, research, and tourism–without loosing their distinctive identities.
March 9th, 2010 at 4:09 am
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